Abilene is a small town in the state of Texas. It wasn’t uncommon for residents of Abilene to reach out to businesses in neighboring towns for services that were easily available within the town. Because of this, businesses in Abilene were losing out on local business and residents were paying a premium to get businesses from out of town to provide the same service that was available in town.
Our client, a lifelong resident of Abilene, Texas, had an idea for an app. He saw an opportunity to promote local businesses in his town while saving money for customers at the same time.
He wanted to create a custom mobile application where people of Abilene could purchase products at a discount while also supporting local businesses in the community. This was a win-win situation as it allowed the town locals to benefit from purchasing products and services at an attractive price and allowed local businesses to connect directly with their consumers. Before this app launched, there were only a few options for businesses to market themselves and get listed in directories. Companies relied on billboards and other traditional advertising avenues to reach new customers and generate revenue.
While the client was considering several firms for the project, they were most impressed by our team’s knowledge, communication, and professionalism.
To develop the solution, we assembled two teams. One team was in charge of developing the mobile app while the other worked on building the backend engine and admin portal.
Admin portal (for business use)
Hybrid Mobile application (for customer use)
Once the application was up and running, the initial set of users started making suggestions to incorporate enhancements such as ‘Like a busines’ and ‘Boost a business’. The client, who was thrilled to see his community getting involved, obliged, and requested our team to add these features.
Post-implementation, our team provided, a detailed walkthrough of the mobile app and functionalities, and additional support as needed.
Our team delivered to the town of Abilene a smart, clean mobile application that enabled residents to seek services of local businesses in the community at discounted prices.
Due to excellent community adoption and keen interest shown by local businesses in Abilene, the mobile app is a huge success. Even the authorities at the City of Abilene ran promotions on the app (i.e; IBuyAbilene) which only demonstrated their keenness to endorse a platform that supported internal business.