Strategic Research Insights (SRI) is a strategic marketing consulting firm based in New Jersey, providing services to numerous Pharmaceutical and Fortune 500 firms. The company specializes in qualitative and quantitative research as well as Big Data analytics.
SRI was hired by FedEx to setup and manage several marketing campaigns for them. At one point in time, SRI was simultaneously managing around 50 different campaigns for FedEx, but they lacked a useful tool/dashboard to monitor and track their success. As a result, SRI was showcasing marketing campaign ROI & Analytics information using static PowerPoint presentations to FedEx. This process was cumbersome, time-consuming, and did not represent real-time data.
Based on a request from FedEx, SRI was in search of a technology partner to build a custom application that could generate campaign effectiveness reports from their marketing data and display on a dashboard. This in turn would help FedEx make data-driven, informed business decisions such as budget allocation, campaign collateral enhancement, and more. After in-depth market research, SRI chose Asahi Technologies to be their technology partner as we best matched their expectation on experience, technical expertise, budget, and timeline they were seeking to get this done by.
To be able to extract meaningful metrics from the marketing applications and display on the dashboard, we had to review the documentation and understand the integration end points of at least a dozen different systems. Since some of these systems didn’t have well-defined and in some cases missing documentation, our team had to run numerous trials to be able to understand vital information that pertained to retrieving useful and valuable campaign metrics.
The new marketing dashboard created by our team provided useful analytics information from all data sources in real-time. As a result, the marketing leadership team at FedEx had valuable insights and visibility into the effectiveness of each campaign, and its performance in comparison to the others. This directly impacted business decisions made by the marketing leadership team.