The client, Strategic Research Insights (SRI), is a strategic marketing consulting firm based in Plainsboro, New Jersey.The company provides marketing consultancy services to several clients across the U.S.
The client was seeking a technology partner to build a custom application to generate analytics reports from marketing data. The reports will allow SRI to showcase the effectiveness of the marketing campaigns implemented for their end client - FedEx.
Our team built a custom web application that enabled SRI to graphically present the effectiveness of their suggested marketing strategies to their end client (FedEx). Leveraging web analytics and business intelligence, the application sources data from various databases to graphically represent and measure the business impact and ROI on marketing investments.
The application is capable of generating quarterly, semi-annual and annual projections with revenue, advertising investment effectiveness and impact on employee and community.
With the deployment of the application, SRI was able to showcase the effectiveness of its suggested marketing campaigns to FedEx. This enabled SRI to convince FedEx of the return on marketing investment and enhance its own bottom line.