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Top 8 Mobile App Trends in 2021


Published on: 01 Oct 2020

By Vinod Subbaiah

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Advanced technologies and emerging consumer demands have always greatly impacted the mobile app development landscape, leading to the rise of new mobile app trends each year.

In 2021, these trends are shaped mostly by technologies that are not entirely novel, but that have reached new tipping points due to higher adoption and more comprehensive know-how.

Recent data shows that in 2019 users downloaded over 200 billion mobile apps. Customers increasingly rely on mobile apps to perform daily tasks, look after their health, shop, travel, and socialize. It’s not a surprise that by 2023, it is expected that the global revenue from mobile apps will reach $935 billion.

It’s crucial to acknowledge and embrace the mobile app development trends in 2021 to build a competitive edge, drive value for your customers, and capitalize on the mobile apps market growth.

Here are some of the mobile app trends in 2021.

1. Augmented and Virtual Reality

Start by defining and gaining a common understanding of the project’s scope.

Although mobile gaming was the first industry to reveal AR’s potential, Augmented Reality has made its way into various sectors, such as healthcare, engineering, real estate, social media, and retail.

With Google launching ARCore and Apple the ARK it, new opportunities have emerged for app development, speeding up their adoption.

Businesses are beginning to use digital reality technologies to enrich customer experience by giving their users the chance to get a better sense of their products. Therefore, companies will look to integrate AR and VR technologies in their mobile apps to create a more interactive experience, drive engagement, and eventually increase revenues through better sales.

The virtual reality market is estimated to reach $26 billion by2022, so you can expect to also find it among the mobile app trends of 2021.

2. Internet of Things (IoT)

Internet of Things, more popularly known as IoT, brings to the mobile apps market two significant assets: connectivity and convenience.

IoT enables different devices to communicate with each other over the internet. Such smart devices are widely used by consumers in their homes, be it vacuum cleaners, refrigerators, wearables, or home security systems. IoT has already begun to play an important role in developing mobile apps that leverage this connectivity to offer users remote control over their homes and help them automate some of their chores.

As long as there is consumer demand for convenience, IoT powered mobile applications will continue to expand its market reach.

3. The 5G Technology

The advent of 5G wireless technology will have a significant impact on the future of mobile apps. By setting a new standard for speed and connectivity, being 100x faster than its predecessor, 5G enhances mobile apps’ reliability and broadens their purpose. With consumers craving better-performing apps, 5G ensures high bandwidth, optimized battery consumption, and reduced latency.

This also creates valuable opportunities to leverage other technologies that rely on 5G, such as IoT or AR, to build a high performance mobile app, while offering a compelling customer experience and ensuring seamless mobile connectivity.

4. Mobile Commerce

Three out of four consumers today choose to make online purchases on their mobile devices because of the convenience and time saving. It is one of the many reasons mobile commerce continues to be on the rise in 2020 and will remain an important mobile app trend in 2021, as well.

More businesses turn to mobile apps because they begin to recognize the advantages of building a customer touchpoint that could excel at personalization and convenience. Mobile apps allow customers to quickly complete their transactions by paying via the mobile wallet, which removes the need for cash or for credit card information to be repeatedly submitted. Also, by communicating in real-time with consumers using location-based solutions, such as beacon technology, businesses create a customer experience hard to replicate, positively impacting their reputation and revenue.

Nevertheless, such convenience raises a series of concerns. It worries consumers about the safety of their personal data and financial information. So, ensuring the security of any mobile transaction is a top priority as we make progress with mCommerce.

5. Artificial Intelligence and Machine Learning

Integrating AI components into mobile apps is becoming more common and is fundamentally changing the way users interact with mobile applications.

We’re seeing much progress in using chat bots, voice and face recognition, search suggestions, and virtual assistants. AI-enabled apps gain momentum by providing a hassle-free experience to customers and helping businesses streamline their business processes.

Customer support becomes more timely; tedious tasks are automated, and customers enjoy a more personalized customer experience. Businesses cut their costs by becoming smarter and more knowledgeable of their customer’s behavior through advanced analytics powered by Machine Learning.

6. Wearables

With consistent growth, wearable technology is expected to pass over 1.1 billion connected wearable devices in 2022. Customer demand for mobile application development for wearables has surged in recent times due to their high performance, battery life, and hands-free experience.

Although mostly known for their adoption in the digital health landscape, wearables have evolved into a very useful technology adopted by businesses across a range of industries.

Turning up the heat upon arriving home, locking the doors, making a quick call, and tracking the physical activity- all can be performed using a watch on the customer’s wrist, while their smartphone sits on the kitchen table.

7. Cloud-based Mobile Applications

Cloud computing solves one of the biggest challenges of mobile applications. With the exponential growth of data, cloud storage offers mobile apps the option to store all the app related data remotely, rather than on their devices.

Knowing that mobile app performance is a decisive factor in customer retention, enterprises are always looking for new ways to improve it. Cloud support provides tremendous capabilities to mobile apps by enabling them to operate at higher speed, and scale quickly, while enhancing customer experience, and lowering business costs.

8. Cross-Platform Mobile App Development

Usually, when businesses set out to build a new mobile app, it must be developed for various operating systems, if you plan to cover a more extensive customer base.

However, with a cross-platform framework, you can develop a single application running on multiple operating systems. This significantly simplifies the way mobile apps are designed and it speeds-up their development and time-to-market. A cross-platformframework such as Ionic or React Native brings with it the advantage of code reusability, a broader market reach, faster development, and a consistent brand image. Businesses save time and reduce their costs by sharing the same pool of resources for app development without doubling the efforts.

Whether we’re talking about Internet of Things, Artificial Intelligence, ormCommerce, mobile apps are already taking a giant leap forward. Leveraging these technologies to create a faster and more valuable customer experience is necessary for businesses to stay competitive and relevant.

Vinod Subbaiah Vinod Subbaiah