How to Create a Successful Mobile App Startup?

How to Create a Successful Mobile App Startup?


Published on: 28 Aug 2020

By Haritha Rajendran 

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The past decade has seen a sea of change in technologies that are used by consumers. We’ve gone from the PC to the laptop, to smartphones. With the increasing popularity of smartphones, mobile apps have become a necessity. In fact, nowadays, you haven’t really used a smartphone unless you’ve used the very smart Android or iOS apps.

Whether you are a business owner operating in the B2B or B2C industry, you need smartphone apps to reach out to a wider audience, get valuable feedback, and increase sales. Besides that, there is a growing number of businesses that have started to integrate ready-to-use or custom-designed apps to improve their productivity and increase the quality of their service.

Tips to Create a Successful Mobile App Startup

Since apps have become a necessity (over 204 billion apps were downloaded in 2019, with the average user having up to 40 apps on their smartphone), the number of mobile app startups have mushroomed over the past few years. Sadly, all mobile app startups are not created equal. If you are thinking of entering this niche as a startup, then here are some of the top tips to keep in mind when creating a successful mobile app startup.

Solve a Problem

One of the mistakes that startups make is concentrating too much on an idea for their mobile app, rather than on providing value. During the planning stage, it is crucial to ask yourself, “What problem does your app startup solve?” If your startup does not solve a pain point of the user, it is unlikely to succeed. With over 5.5 billion Android and iOS apps available to download, it may seem impossible to create an app that’s unique. However, with detail-oriented market research, it is possible to find gaps in the market that you can fill with a new and unique app.

Mobile App Startup Funding

Before you can go ahead and ask people for their hard-earned money, you will have to first determine what problem your app will solve. This will require a lot of market research, but putting in the leg work usually pays off. The one thing that you need to remember when it comes to mobile app startup funding is that nobody is going to give you their money if you’re not sure of what you’re doing.

The cost of developing a mobile app is mainly going to depend on the app itself. But, that doesn’t mean you should low ball when it comes to the budget. Some of the funding options available for a mobile app startup is crowdfunding, venture funds, and angel investors.

Crowdfunding

Indiegogo and Kickstarter are two of the most famous crowdfunding platforms around, but there are also other options that you should try out such as, Appsfunder, Appsplit, etc.

Angel Investors

An angel investor is a wealthy individual who is interested in making an investment in a promising startup in exchange for equity. Angel investors are normally the go-to choice for startups looking for seed money. You can find some of the top angel investors in your city by simply doing a quick Google search.

Venture Capital Funds

This comes after acquiring seed funding. The funds can be obtained from multiple sources, and are usually of larger amounts. It is important to note that venture capitalists tend to invest in businesses and not ideas. 

Choose a Mobile App Platform

So, how does one choose the right platform for your mobile app? When choosing a platform, you will have to first consider your target demographic. For this, you need to carry out market research and create a persona. It is important to note that platforms vary by region. For instance, if you are targeting users in European countries, then you should know that most Europeans prefer to use Android devices over iPhones. In Asia, user preference may vary depending on the country, while in the US, users use both Android and iOS devices.

Create a Business Plan

Regardless of which funding options you choose, you are going to need a solid business plan if you want to attract investors. This can only be achieved once you have gained some insights into your target demographic. Having a coherent and realistic business plan is a great place to start and will save you from unnecessary expenditures.

It is okay for your business plan to be equal parts strategy and tactic, but it is difficult to come up with the former when you’re just starting up. It is best to begin with writing down your short-term plans and keep the larger goals for later.

Your business plan also doesn’t have to be too detailed or complex. In fact, it should be simple enough for you to get your main idea across to investors. As a rule of thumb, the business plan for any mobile app startup should take into account the cost of developing a mobile app, and the possible ways of earning money, which is what your investors are really interested in.

Prototyping and User Feedback

Congratulations. You have a business plan, and you have found investors who are interested in your mobile app startup. Now you can get to the part where you actually build the app. Chances are, your first iteration of the is not going to be spot on, in which case, you will need user feedback and tweak the app, which is a process that can take anywhere from a few months to a year.

The best approach to create an app is to build an interactive prototype first. This should preferably contain the main feature of your mobile app, and a visual framework that will work as a test drive for your app. This should get you enough feedback to help you tweak your mobile app to perfection.

Identify the Right App Dev Technology Partner

Identifying the right mobile app development technology partner (someone that has experience in hybrid app development because that is what the world is leaning towards these days) is highly critical for the success of your mobile app. You need to be upfront and ask all the important questions when selecting a potential development partner. These questions include;

  • Asking them share their experience building similar apps (including hybrid apps).
  • Their development phases and overall process
  • The level of involvement the team would you expect from you
  • The maintenance offered by the team post-launch.
  • The kind of documentation provided after completion of the app development.

These are just some of the questions that you need to ask a potential app development partner.

Build and Release Your Mobile App

After selecting the right partner, you should develop your app with a minimum viable set of features for the initial launch. This way, you can launch early, get early feedback and understand market response before investing more resources into your project. Deploying your app will require a lot of planning to ensure smooth release to live environments.

Capture Key Metrics

As the number of users of your app starts to grow, you will need to collect key metrics and analytics to measure the features of your mobile application that is a hit with your users.

Once you have captured the metrics you need, you should plan to add improvements and features to your mobile app.

Haritha Rajendran  Haritha Rajendran