The rise in repo rate increases the need for an apt portal, to showcase our products and ourselves properly. This is one of the reasons why the design of an E-commerce website has gained its due importance. It can give the customer a satisfied shopping experience in just a single click.
Before getting into the actual design, the first thing that we would have to consider is the sheer size. There are a lot of sites in the open market, but the ones that appeal are the ones that are light and fast. The first consideration, therefore, is the web server (Apache / ISS) that you plan to host your website on. Next is the programming language, and the last is the right CMS software to be used.
After these considerations, now comes the actual principle of E-commerce web-design.
Appearance – The overall appearance of your website decides how long the visitor is going to stay. So, make sure you website is appealing and eye-catching. Optimize the use of images to avoid high loading time of your website. Maintain a consistent look and feel throughout the website.
Navigation – Make your website navigator user friendly. Enable the customer to easily navigate throughout the website and find what they want with fewer clicks.
Information – Ensure that your website clearly shares the information about the products you sell and/or the services you offer, which in turn gives the customer a comfortable and a convincing shopping experience. Make sure that the content are current and updated regularly.
SEO friendly – All online businesses are relying on the visitors who turn into customers. For this, your website should be search engine friendly. Ensure that the right keywords are included in the content which helps your website to rank top in the search results and thus increase the search traffic.
Marketing techniques – Marketing strategies like link building, social media marketing, and blogging can be followed to draw customer’s attention and thereby increasing your business.
Tools – Shopping cart is a very essential tool for an E-commerce website. This, among a variety of other tools, gives the customer a realistic shopping experience.
Security – Trust is the key to success. How secured are the financial transactions carried out through your website? It is your responsibility to make sure that the information collected like credit card number, user name and password are well protected through SSL certification. Also, try to include the PayPal shopping cart for an easy payment solution for your website.
Thus your E-commerce website should be designed to facilitate the buyer in each and every possible way with a pleasant shopping experience.