Updated July 2021
The rise in repo rate increases the need for an apt portal, to showcase our products and ourselves properly. This is one of the reasons why the design of an E-commerce website has gained its crucial importance. It can give the customer a satisfied online shopping experience in just a single click.
Before getting into the actual design elements, the first thing that we would have to consider is the sheer size of your e-commerce site. There are a lot of sites in the open market, but the ones that appeal are the ones that load quickly for users. Therefore, it’s important to consider the web server (Apache / ISS) to host your website on, the programming language, and the most suitable CMS software to be used for your site.
After these considerations, now comes the actual principle of E-commerce web page design.
Appearance – The overall appearance of your e-commerce store will determine how long the visitor is going to stay. So, make sure you website is appealing and eye-catching. Optimize the use of images to avoid high loading time of your website, and maintain a consistent look and feel throughout the website.
Navigation – Make your website navigator user friendly. Enable the customer to easily navigate throughout the website and find what they want with fewer clicks.
Information – Ensure that your website clearly shares the information about the products you sell and/or the services you offer, which in turn gives the customer a comfortable and a convincing shopping experience. Make sure that the content on the site is current and updated regularly. Users will bounce off your website if the information provided is no longer relevant!
SEO friendly – All e-commerce businesses are relying on the visitors who turn into customers. This means that your website should be search engine friendly. In order to do so, ensure that the right keywords are included in the content which helps your website to rank top in the search results and thus increase your search traffic.
Marketing techniques – Marketing strategies like link building, social media marketing, and blogging can be followed to draw customer’s attention and thereby increase your business.
Tools – Shopping cart is a very essential tool for an E-commerce website. This, among a variety of other tools, gives the customer a realistic shopping experience when they are ready to complete the checkout process.
Security – Trust is the key to success. How secure are the financial transactions carried out through your website? It is your responsibility to make sure that the information collected like credit card number, user name and password are well protected through SSL certification. Also, try to include the PayPal shopping cart for an easy payment solution for your website.
Your E-commerce website should be designed to facilitate the buyer in each and every possible way with a pleasant shopping experience.
How Do I Create an E-commerce Website?
If your business is looking to get software developed we can help. We offer custom web application development, custom software development, and mobile app development services near you.
If you would like to read some of the questions asked to us by our Education Industry and Financial Services Clients looking for Application Development are the following: items below:
Q: What are the advantages of customized software development?
A: Customized software is able to fit those specific needs and is a long-term investment to optimize productivity on your teams. The software can evolve as your company grows and alters strategies to reach business goals. It’s also more secure than off-the-shelf software from external threats as it’s more difficult for hackers to infiltrate.
Q: How much of my time/availability is required from project initiation until project completion?
A: We follow an agile approach to custom software development. Since one of the core benefits of this approach is frequent engagement with the client so they can review and provide feedback on key features as they are built, participation in quick daily meetings is highly encouraged. If you are unable to afford that kind of time, participation in key planning meetings (usually, once every 2 weeks) should be just as good.
Q: Who will be my point of contact at Asahi Technologies?
A: The project manager assigned to your project will usually be your primary point of contact throughout the course of the engagement with Asahi Technologies.
Let us help you with your next custom development project for your company.
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Rahul Jain
Chief Solutions Architect
Rahul is a wellspring of wisdom when it comes to driving innovation and improving healthcare services using advanced custom software solutions. He specializes in delivering the technical guidance needed to ensure success across the digital product life cycle. His unique problem-solving approach provides the guidance and strong architectural foundation needed to transform digital health services.