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Do I need Web Portal Development for my business?


Published on: 13 Oct 2020

By Vinod Subbaiah

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A basic web presence isn’t sufficient these days in order to be competitive.. As the world increasingly becomes driven by technology, businesses must implement digital solutions that enable them to be agile and meet consumer demands with efficiency. Whatever industry you’re in, you should have technology driven solutions in place to prepare your business for future growth.

A web portal goes a long way in enabling you to have that solution. It can lead to smarter ways of working, increased customer satisfaction, and higher sales.

Opening the gates to business growth

Having a web portal isn’t just about providing your customers a single point of access to information. It’s about investing in a platform that can revolutionize the way you do business.

Web portals can be used to categorize large & complex amounts of data into digestible chunks of information. For customers in the context of an ecommerce portal, this means ease of making purchases and reviewing transactions. If you run a B2B business, your web portal can serve as a central interface where you can automate a multitude of work processes behind the scenes.

Offering ease of use, security, and adaptability, your new web portal can be a gateway to the growth you’ve been looking for.

What are some of the features readily available in a web portal?

Web portals offer common web features such as search and navigation, news feeds, multiplatform accessibility, social media integration, and analytics.

On top of that, they provide a range of functionalities, including the following:

  1. User personalization allows users to customize their experience on the web portal. With this function, users can choose and pick the content they want to see up front.
  2. Involuntary personalization uses the system to automatically create a web portal experience tailored to each customer’s unique preferences without inputs from the user.
  3. Task management systems allow users to assign and track day-to-day tasks to optimize business processes.
  4. Knowledge management systems to digitize and efficiently manage information.
  5. Online workspaces and groupware provide convenient avenues for communication and collaboration in your company and with your corporate partners.

Web portals can also be developed with features and functions unique to your objectives. It’s for this reason that businesses invest in web portal development—to customize as best as they can according to their brand and their business’ needs.

How much does web portal development cost?

The benefits of having a web portal are enormous. The question is, how much would you need to spend for development of your web portal?

Factors that affect cost

Web portal costs vary greatly. Aside from the scale of the project, there are more factors yet that influence the range of cost. These factors include:

1. Choosing your developer team

You’ll need to first choose whether to outsource web portal development or rely on an in-house team.

An in-house team may entail less expenses at the onset, but outsourcing the project may be more cost-effective over time. Also, an outsourced team brings with it expertise from having developed many web portals for other organizations, and hence can make recommendations on best practices suitable to your firm.

Software development companies are better equipped than freelancers to build solutions that work in the long run. They’re also more reliable and have access to advanced tools. Freelancers on the other hand may not be able to work as quickly and efficiently without the oversight and resources that a company inherently has.

2. Your team’s skill sets and expertise

Web portal development is not a one-man job. It requires a team consisting of business analysts, software architects and developers, web designers, scrum masters, and QA engineers.

Naturally, the more expertise they have, the higher the costs of hiring them for your project. If your project requires complex features, paying a premium for expert services is well worth the investment.

3. Your portal’s features and functions

The cost of development is directly proportional to the scope of functions you need. The more functions and features you need, the higher the portal cost.

To pick which functions and elements are crucial for your business, you must first ascertain the purpose of your web portal. For example, depending on your business, you can decide whether you need the data feeds, document management, advanced search, or CRM integration capabilities in a web portal, to name a few.

A web portal with the most basic features don’t cost as much because it is possible to take off-the-shelf solutions like Magnolia, DotCMS and Netlify and customize them to your needs. E-commerce sites that require more pages and features can cost much higher.

Your web development cost will depend highly on your specific needs, objectives, and audience. A robust and agile web portal will naturally require more time to develop and consequently have higher costs.

If you’re a small business startup with limited capital, you can opt for a web editor and build the portal yourself, if you’re tech-savvy.

However, developing complex and feature-rich web portal solutions requires advanced skills and knowledge in app development, databases, and scripting, and deployment. In most cases, it may be best to leave it to the professionals. It may require a substantial investment at first, but getting a professional software development team may be more cost-effective in the long run.

Who do I hire to develop a web portal solution?

There are plenty of companies that offer web portal solutions. It’s quite easy to find them with a quick online search, too. However, choosing the one that can provide the right solution for your needs isn’t as easy.

You can narrow your choices by getting referrals from friends who have stellar web portals themselves. Schedule consultations to gauge which development team has the ideal solution for you. Make sure that the team you choose has a clear idea of your objectives and can work well with you in building a portal that provides value to your users.

Is it worth building a web portal?

A web portal gives your business competitive edge in your niche. It can boost your online presence, enhance productivity, and streamline transactions. Ultimately, it leads to increased customer satisfaction, brand loyalty, and business growth. Indeed, the numerous benefits of a web portal outweigh the cost of its development.

Our future is undoubtedly one driven by online platforms and solutions. Now is the best time to invest in web portal development to prepare your business for the years ahead.

Vinod Subbaiah Vinod Subbaiah