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3 reasons why custom software is a cost-effective alternative for businesses


Published on: 30 Sep 2020

By Vinod Subbaiah

Updated July 2021

Is custom software development cost effective?

Determining whether developing custom software is a cost-effective alternative for your business is actually a conversation that revolves around value. Many businesses resort to off the shelf software solutions because custom-developed software comes with a higher initial cost. However, this is the only drawback for companies looking to develop a custom software solution when off-the-shelf solutions aren’t meeting their needs. The real value of custom software is something that can be realized only in the longer term.

With off-the-shelf software, you’re just scratching the surface of what your business could achieve in terms of achieving competitive advantage through technology. When done right with a trustworthy partner, custom software development could become a significant edge for your organization that can consistently drive long term growth.

Custom software has the potential to adapt, scale, and even help you identify new ways to drive value as your business grows.

So, before committing to any software development choice, consider the following three reasons that explain why custom software could be a cost-effective option for your business.

It’s a long-term investment

Early on, choosing off-the-shelf software appears effortless and convenient with less financial strain. But only when you put it side-by-side with custom software and assess the long term implications to your business, you begin to understand the hidden costs of the off the shelf software and recognize the main differences.

When you adopt a readily available software product for your business, you make a long-term commitment to incur recurring costs.

Custom software development is a long-term investment, and when done right, it brings you excellent benefits and a great ROI. Even though the initial cost of custom software is high, in the long run, you save on licensing costs, upgrades, and user fees that you will otherwise incur with off-the-shelf software. All these recurring costs will cumulatively be more expensive when you incur over the long term.

Pre-built software is by nature, a generic one. It will most certainly have features and modules that are not relevant to your business, but you may still be paying for it, even though you’re not using it. Besides, to ensure that it meets all your business needs, you may need to integrate plugins or tools that in turn may carry additional charges.

With custom-made software, your business will own 100% IP rights on the product built specifically for your organization keeping in mind your business processes. You don’t pay for software upgrades that you don’t need. You are in control of the application’s features, software development budget, and development process. Also, you have the flexibility to choose the engagement model (fixed cost, time & materials, etc) that suits your project/business needs best.

Essentially, when you choose to develop a custom product, you invest in critical features that ensure your long term-growth and hold off on ones that may not provide you the ROI.

How is custom software development an integral part of your business?

Since custom-made software is developed keeping your organization’s needs and requirements, it becomes an integral part of your business. Although you outsource the development, your team is still involved in the process and the feedback loops, which increases their familiarity with the product. It leads to a less expensive and effortless training process.

With a ready-made software application, there is a learning curve that is associated with adopting a new tool that your team played no role in developing. This process takes time and costs money, and it’s not a one-time expense. Whenever a new feature is pushed, your team needs to set aside some time to learn about it, instead of focusing their efforts on core business initiatives.

Though it is extremely important, the human factor is often overlooked when analyzing the cost-effectiveness of custom development VS off-the-shelf software.

How does custom software development help with efficiency?

When you develop custom software, you essentially develop a system that streamlines your business processes through automation. Well automated operations lead to lower labor costs and improved employee productivity. Your software product becomes an effective tool that helps reduce human errors and the costs associated with addressing them.

Does custom software give you flexibility?

It ensures flexibility in terms of its maintenance and support. You’re not bound to scheduled maintenance updates that can cause unexpected interruptions and prevent your team from performing tasks when your business needs it most. Custom software development gives you full ownership and control over the frequency and nature of maintenance and support, ensuring a timely response to the issues at hand while allowing your business to operate uninterrupted at full capacity.

How does custom software help with customer service?

Custom software development offers the additional advantage of allowing you the ability to personalize it to suit your customer’s business needs. This in turn creates a range of benefits that eventually outweighs the initial investment. Personalization is a key-value driver in any customer relationship. Increasing the lifetime value of a customer is possible only if the customer feels connected to your product. Compared with off-the-shelf software, custom-developed software can boost revenues by building a loyal customer base.

In short, a custom-made product that focuses exclusively on your business needs can augment your organization’s capabilities and drive better business.

How much does custom software development cost?

Though customer software development pricing can be expensive initially, investing in it provides you a unique competitive advantage that will unlock your organization’s full potential.

If you or your medium to large business needs to get an app built we can help. We offer custom web application development, custom software development, and mobile app development services near you.  

Here are some of the questions asked to us by our Retail Services Industry and Non-Profit Business Application Development Clients are the following: items below:  

Q: How will my business benefit from a custom software solution?   

A: We develop custom software solutions from scratch, or customize off-the-shelf products, depending on your need. The reality is, off-the-shelf software solutions don’t always meet the full needs of every business, especially when the needs are unique. That’s where custom software development can help. Whether your goal is to create new efficiencies in your business, cut unnecessary costs by eliminating manual efforts, or automate business processes so you have more time to do the tasks which require the human touch, rest assured we can develop a solution to achieve your unique business needs and bring a new level of efficiency to your organization.  

Q: How much does it cost to have a custom software developed?     

A: The time and cost it takes to complete a project varies from one project to another, as each client’s requirements are unique. In some cases, depending on the nature and complexity of the project, a detailed discovery phase i.e.; requirements gathering phase is required in order to assess the total effort (time, money and resources) for project completion. Our costs scale based on the size and the end goal of the project.    

Q: Will your custom software comply with our standards and security policy?   

 A: At Asahi Technologies, we ensure the code of your software is secured and follows all of your strict business guidelines.    

Let the established software development team at Asahi Technologies help you with your next custom app development project for your business.

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Vinod Subbaiah