The client, Lansinoh, has helped nursing mother’s breastfeed for over thirty years. This well renowned and trusted firm offers a range of advanced products and services that help mothers reach their breastfeeding goals.
Lansinoh gathers data from forms filled out by interested website visitors. The client sought to integrate this data with their marketing partner's website to help them deliver targeted email campaigns to Lansinoh clients, based on information in the database.
Our team integrated several information intake forms on the Lansinoh website with the database of a third party marketing services provider. This marketing automation firm manages Lansinoh's marketing campaigns and analytics.
The client was able to effectively identify "high value" clients and send out targeted marketing messages to them. As a result of this project completed by our team, Lansinoh's marketing activities were streamlined and optimized for maximum ROI.